SEO Mastery Bootcamp - Digital Avenue for Organic Growth
From this comprehensive Search Engine Optimization (SEO) Strategy Training Course, you will how to increase organic visibility, rank higher in Google search engine and reach your target audience with our SEO Training Course.
Duration: 1 Day
Hours: 4 Hours
Training Level: All Level
About Search Engine Optimization (SEO) Training:
Know the basics & some secrets of the SEO world and transform your website rankings on search engines by using the best practices. This course will equip you with everything you need to know about SEO from basics to advanced in a very easy-to-understand language. The content has been designed in such a way that you get more value in the stipulated time and start executing the practices immediately.
Search Engine Optimization (SEO) Training Objective:
- The objective is simple - to level up your SEO understanding and ultimately grow your website's rankings.
Who is the SEO Training Target Audience?
- Anyone exploring the Digital Media world.
What Basic Knowledge is Required to Learn SEO Training?
- A website (WordPress or any) & Google Chrome.
Curriculum
Total Duration: 4 Hours
Foundation of SEO
- What is SEO?
- How Google Works (Crawling & Indexing)
- Periodic Table of SEO success factors
- Understanding the Search Engine Algorithm?
- Need of SEO
- Why do I need SEO for my business?
- How to increase sales using SEO?
- How does SEO figure into business?
- SEO Career Paths
- Future of SEO:
- Voice search
- Augmented & Virtual Reality
- Wearable devices & latest tech
Keyword Research & Competition Analysis
- What is a keyword?
- Types of keywords?
- How to select proper keywords for my website?
- Keyword Research tools
- Competition Analysis
On-Page Optimisation
- XML Sitemaps, Robots.txt
- Internal linking
- Title Tag
- Anchor Tag
- URL
- Header Tags (H1, H2…H6)
- Image Optimization (Alt Tag)
- Sitemap Creation
- Meta Description
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
- Broken links
- Canonicalisation
- 301, 404, 501 redirects
- WP Plugins
Off-Page Optimisation
- Social Sharing
- Local Directory Submissions
- Content marketing basics & their importance
- Wikipedia
- Website submission to all major search engines having a global database
- Video submission and SEO advantages.
- Niche back-linking via influencers & articles
SEO Audit Techniques
- What is a Website Audit & its importance?
- Free Online SEO tools
- On-page & Off-page audit strategy
- Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer, etc.), SEOprofiler, domain tools