Become a Marketing Analytics Pro

In this course, we'll teach you everything you need to know to become an expert in market.
Duration: 1 Day
Hours: 4 Hours
Training Level: All Level
Virtual Class Id: 51299
Single Attendee
$199.00 $332.00
6 month Access for Recorded
Have Any Queries

Call Us : +1-888-880-0589

About the Course:

You will work with the instructor in this practical and interactive webinar. As you progress through the provided spreadsheet of exercises, you will learn how to use Excel to make sense of marketing data.

Course Objective:

  • Most marketing departments are awash in data. This course will teach you how to describe and summarize marketing data, price products, and forecast product sales.

Who is the Target Audience?

  • Entrepreneurs
  • Social media professionals
  • Marketing professionals
  • Marketing students
  • Digital advertisers
  • Marketing executives or managers
  • Brand executives or managers
  • Product owners
  • PR and communications professionals
  • Students planning to enter the marketing or data analytics field
  • Anyone involved in marketing or communications!

Basic Knowledge:

  • This is an intermediate-level class. Attendees should be familiar with Excel and use it regularly, at least weekly.

Total Duration: 4 Hours
Using charts to summarize marketing data
Using Pivot Tables to Summarize Marketing Data
Using Excel functions to summarize marketing data
Estimating demand cures and product pricing
Using Multiple regression to forecast sales
Forecasting in the presence of special events
Forecasting with trend and seasonality
Logistic regression
Bundling and Nonlinear pricing
Cluster Analysis
Forecasting new product sales with the Bass model, Gompertz, and Logistic Models
Using conjoint analysis to understand your customer
Calculating customer value
Discriminant analysis